Top 5 eCommerce Marketing Tools Every Ecommerce Needs
Do you have these five Marketing Tools?
To start off, they all have some form of project management system as part of their eCommerce marketing tools. Whether that’s a true project management software, like Trello or Asana, or a Google Sheet that keeps everything in order – they have it.
Next up – email software. One of our favorite tools in this category is Klaviyo. It is robust, integrates easily with websites, and is relatively affordable for the features you get.
Successful eCommerce brands also rely on social media management software. Based on my personal use, I can recommend Hootsuite, SproutSocial, or Buffer as eCommerce marketing tools that are easy to use and effective. Your choice will depend on your needs.
And finally, one of the most critical eCommerce marketing tools is website analytics software that is easy for you to understand and use. Google Analytics is the standard (and free), but some prefer Kissmetrics over it. Shopify’s website analytics can only take you so far, so I do recommend adding one of those external tools to your software stack.